The owners were short-sighted, spineless, and gutless in their reaction when they showed solidarity with the protesting players. Players come and go, but the season ticket holders/fanbases go on and make it possible for these franchises to survive and thrive. Jones and the other owners in effect thumbed their noses at the majority of their customer base. A number of which come from military families. Say goodbye to a significant percentage of your league's spectators/viewers, Roger. You are a disgrace.
It will be interesting to see what happens from here. As you correctly stated Anon, the league has unquestionably alienated much of its fanbase. If people are not showing up at the games, nor watching them on television, or buying the merchandise (jerseys, caps, helmets, etc.), I could definitely see Goodell & company in total damage control mode, just like they were following the whole Ray Rice fiasco. Thus in the end, despite all of the PC it is not black and white which truly matters. It is green $$$.
It appears my new policy of not watching the Broncos live has turned out to be good idea. In the meantime I watched some previously recorded programs while recording "Wisdom of the Crowd" and NCIS:Los Angeles. Love my little DVR from Direct TV.
The Chiefs played just as poorly, and the lowly Chargers won. The world is going crazy.
Sorry, just not into the NFL these days. All too many players using the gridiron as a means of political protest by kneeling during the national anthem, penalties being committed on seemingly every other play, and ridiculous celebrations by those scoring TDs or recording QB sacks. The ratings are down across the board, as well as attendance with a considerable number of people not showing up for the games. If it continues, I am sure that Goodell and the owners will be attempting to take steps to get back into the public's good graces. After all, nobody wants to lose $$$.